FROM YOU AND BEYOND TO RUBIROX · 2010 → TODAY 2010 · Ben Stevenson opens his first jewellery shop on St Mary's Street.
The shop trades for seven years as You and Beyond. By 2017 the cabinets have grown, the
brand counters have multiplied, and the name no longer fits. Ben rebrands as
RUBIROX in November 2017, nodding to an earlier shop called Ruby Loves,
and reopens to a queue down St Mary's Street. Pandora names the new store
Shop-in-Shop of the Year that same year.
Nine years on, the Retail Jeweller Top 100 has named RUBIROX an Inspiring Independent
every consecutive year, and on 28 September 2025 the Mercury Business Awards judges
called it the best independent retailer in Rutland and Stamford.
“It is hard being an independent retailer. There are many years of struggles, but
keeping perseverance pays off. I am thrilled to have won. It is an absolute honour.”
Ben Stevenson, on the 2025 Mercury Best Independent win
2010 Ben Stevenson opens his first jewellery shop, You and Beyond, at 14 St Mary's Street.
2017 Rebrand to RUBIROX, nodding to the earlier Ruby Loves. Reopens 26 November to a queue down St Mary's Street.
2017 Named Pandora Shop-in-Shop of the Year and listed in the Retail Jeweller Top 100 Inspiring Independents.
2018 Shortlisted at the UK Jewellery Awards for Store Design of the Year and Multi-Brand Store of the Year.
2020-2024 Top 100 Inspiring Independents every consecutive year. Bracelet welding added to the counter.
2025 Wins Best Independent Retailer at the Rutland & Stamford Mercury Business Awards, 28 September.
2026 Sixteen years on St Mary's Street. Nine years as RUBIROX. Same front door.